Finance is a polarizing topic. When you talk to people about money, budgeting, regulation and investing, each individual will have his or her own idea about what’s right, what’s wrong and what’s completely unacceptable.
Financial writers are not necessarily different. We are, after all, people with an intense interest in the topic and the industry both on a personal and professional level. The question for today is, should the opinion or view a finance writer holds matter when you consider hiring them to write for you?
The answer is: it depends. If you want to get a spirited blog post or article with a certain point of view, it could be difficult for a writer who holds the opposite view to produce that piece—but that isn’t always the case. In fact, some writers enjoy exploring opposing viewpoints and writing strong pieces that lean in the opposite direction of their personal beliefs. When you hire a ghostwriter specializing in finance, you’re hiring someone who has made it his or her business to push aside personal opinions when writing in the voice of a specific client (unless the writer finds the client’s request to be morally wrong, in which case the writer will likely turn down the project).
Another great question to ask yourself is whether you actually know what your financial writer’s personal opinion is. You may think you do after reading other works by that writer, but you really can’t know for sure unless such things are shared on a personal blog. See, writers are often asked by editors and clients to write articles with a certain focus based on the readership of the site or periodical. Even if the piece is in the writer’s name, it could easily reflect the direction requested by the client or editor—not the personal opinion of the writer.
Choose the financial writer for your project first and foremost on their knowledge, experience and mastery over the kind of communication style you want representing your work. When talking about the project, before you sign the contract, let the writer know what you expect in terms of the direction of the content and they should be able to tell you whether that’s a direction they’re comfortable writing in.