If you’re working with a ghostwriter on an in-depth project such as a book, you definitely want to get as much mileage out of the content as you can. Most clients understand that new technology makes it easy to upload their book and sell it through retailers such as Amazon, iTunes and Barnes & Noble. They also plan to utilize print-on-demand sites such as CreateSpace for a simple, professional, inexpensive way to create a paper copy to distribute. But many don’t realize that those aren’t the only ways you can benefit from the content a ghostwriter creates for you. Here are three simple ways you can get even more value out of that project:
- Talk to your ghostwriter about adapting some of the chapters or pages into standalone blog posts and articles for your website’s Knowledge Center.
- Pull out excerpts and write brief introductions for them; then submit these restructured pieces to trade magazines. You can also use them as guest posts on popular blogs.
- Break out relevant pages or sections and use the content to create standalone brochures or other marketing pieces.
While most ghostwriters charge an additional fee to repurpose the content so that it can stand alone, the charge is often minimal and definitely less than having an entirely new blog post, marketing piece or article written. Just keep in mind that it may be more affordable if you build this into your initial package rather than returning to your writer after the book is completed and then having him or her pull content out and repurpose it.
You too can have a book about business, finance or insurance on the shelves to share with clients and raise your profile. Contact me to get your project quote.