When you hire a ghostwriter to create your articles, blog posts, correspondence, white papers and other content, you are forming a partnership with someone who must get to know you, your voice and your financial philosophy as it relates to your clients.
A ghostwriter’s job is to work with you to create content that represents your thoughts, opinions and communication style. By mining other content you’ve written or had written, exploring samples that you provide and speaking to you on the phone, we can work to develop those qualities that best represent you.
How Ghostwriters Add Even More Value
A ghostwriter isn’t just someone who types while you talk, or someone who takes your notes and transcribes them. A ghostwriter directs your content so that it’s organized in a sensible way and has a flow that is easy for your clients to understand. He or she will also break down industry terms and flesh out some of your briefer notes to turn them into a complete educational piece.
Why Hiring a Specialist Ghostwriter Matters
It’s not enough to hire a good writer to ghostwrite your financial content. You need to hire someone who can collaborate with you while having his or her own understanding of the financial and regulatory issues surrounding your service or product. A ghostwriter who specializes in finance and has the experience and knowledge to back that up is a valuable asset because:
- He or she can save you time, since you don’t need to explain to them how various investment vehicles and arrangements work.
- He or she will understand regulatory issues and how they may affect the way the content needs to be written as well as the way these issues affect your financial instrument/philosophy.
- He or she can bring in different points of view and knowledgeably discuss various investing alternatives to help educate your clients and help better explain why your philosophy or instrument is a good choice.
- With his or her own background in the financial industry, your financial ghostwriter will have hands-on experience explaining complicated financial terms, vehicles and jargon to consumers.
The partnership you create with a ghostwriter may be short- or long-term, but either way, it’s vitally important. Choose a writer who can take your words, thoughts and strategies and bring them to life in a compliant, well-informed, easy-to-read way, and you will have a sales tool that can help you for years to come.
I take my partnership with ghostwriting clients very seriously. Whether you need one article per week or one white paper per year, I remain committed to your project and to representing your voice and brand. Contact me for rates and details.
I’ve been exceptionally pleased with your work throughout, and it’s a real pleasure to work with a professional like you who always meets deadlines, delivers quality work, and seems to genuinely care about making the client happy.
–Ray Beauchamp, Managing Partner, TBA Marketing